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Connected TV Advertising Cost: How your business can take advantage

Connected TV Advertising Cost
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How Much Does Connected TV Advertising Cost 2022

The factors that affect Connected TV advertising cost are the size of the audience, targeting, and quality of production. However, there are other factors that you should take into consideration before calculating your CTV advertising costs. 

The cost of these ads are measured based on targeting you choose. These ads provide an opportunity for advertisers to reach people who they would not be able to otherwise. It’s a shift in the way video advertising is being done, and with more and more people watching Fire TV, Roku TV, and other Smart TV devices these days, it’s no surprise.

CTV advertising has become increasingly popular because they provide more targeted, interactive and measurable ads. This means advertisers can get better feedback on viewer interest. In some cases, CTV advertising is cheaper than traditional TV advertising.

Check out the cost of advertising on Connected TV versus linear TV here.

Connected TV Advertising Cost

What is Connected TV Advertising?

Connected TV advertising is a form of TV advertising where the ads are integrated into the programming being broadcast. It’s been growing in popularity because it provides a more immersive and interactive experience for viewers than traditional TV commercials.

There are two main types of CTV Advertising: Ad-supported content and ad-enhanced content.

Ad-supported content is where the television program is supported by ads which can vary from 10 to 30 second spot. These commercials are usually shown during breaks or after each episode.

Ad-enhanced content is where there are interactivity elements built into the televised program that allows for viewers to respond to the advertisement or purchase goods on their own time from their electronic devices.

 

Connected TV Advertising Channels

Connected TV ads are a great way to reach audiences on a device they’re already using. People can stream content on their TV’s, and it could be an interactive experience if the ad is targeted correctly. Connected TV ads with a massive reach are more expensive than other digital advertising methods, but they can also have a higher ROI.

Here are a few networks:

Connected TV campaigns should focus on the product or service being advertised because viewers may not have the patience to watch a long video for an extended period of time. It’s important to keep this in mind to keep your Connected TV advertising cost low. Make sure that you know what your target audience wants to see to ensure the best ROI possible.

Connected TV Advertising Cost

3 Reasons for Investing in Connected TV Ads

The following are three reasons why digital marketing strategists should invest in CTV advertising.

  1. Connected TV ads are an effective way to increase brand awareness because they provide a higher level of engagement with the audience. The audience has the ability to interact with the ads and is not passive like with traditional television watching. The ad can also be more engaging for people who are multitasking or distracted.

  2. In addition, these ads can be targeted based on what the person is watching (e.g., if they are watching a cooking show, then you could display an advertisement about your recipe service). This customization makes it possible to target very specific audiences which leads to more conversions.

  3. Lastly, Connected TV Ads can be used to drive conversions which will help marketers build their customer base in order to grow their business

3 Mistakes to Avoid when Buying Ads on Connected TVs

Connected TVs are getting more and more popular among households. They are a great way to watch TV, or to share content.

Nowadays, advertisers know that they need to get their message in front of the right audience or they will lose valuable opportunities.

The three mistakes to avoid when buying ads on connected TVs:

  1. Target your demographic by using the TV viewer’s age, gender, and location. If you don’t do this, your ads won’t be shown to the right people.
  2. Make sure that you have the right campaign objectives in mind for your small business. This will tell you what type of video content you want air on CTV.
  3. Understand how Connected TV cost will effect your other marketing cost, such as social or billboards.  
  4. Most importantly, make sure that your video ad is high quality and engaging. Get a pro to produce your ad.
 

Conclusion: Connected TV Advertising Cost Belongs in Your Marketing Plan

Advertisers should implement a marketing plan to include Connected TV advertising cost, and focus their attention on this platform, as it’s increasing in popularity and will continue to grow in the future.

The digital world is evolving and so are consumers’ media habits. The attention span for traditional TV viewing has decreased to 8.5 minutes from 12 minutes, in the last five years alone. And with millennials and Gen Zers spending more time on their phones than watching TV, advertisers are now looking for other avenues to reach these audiences.

Connected TVs provide a platform where a viewer can watch live TV as well as internet-streaming apps on one screen at the same time. The average connected TV user spends at least 3 hours a day watching video content using this technology. And while connected TVs are not yet popular in Canada, they have been adopted to a significant extent in the United States – about 1 out of every 10 households have one installed.

💡 Check this out: Explore advertising with Connected TV on Ads by Popcorn Trailer. Our done-for-you platform will help you grow your business on the largest TV networks. Get a quote.

 

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