Connected TV Advertising (CTV) is one of the most talked about new advertising formats. It’s a shift in the way video advertising is being done, and with more and more people watching TV these days, it’s no surprise.
Connected TV Ads are video ads that play on televisions while users are watching their favorite shows or programming. These ads provide an opportunity for advertisers to reach people who they would not be able to otherwise.
CTV ads are becoming increasingly popular because they provide more targeted, interactive and measurable ads. This means advertisers can get better feedback on viewer interest. They are also cheaper than traditional TV ads.
Check out the cost of advertising on Connected TV versus linear TV here.
Connected TV advertising is a form of TV advertising where the ads are integrated into the programming being broadcast. It’s been growing in popularity because it provides a more immersive and interactive experience for viewers than traditional TV commercials.
There are two main types of Connected TV Advertising: Ad-supported content and ad-enhanced content.
Ad-supported content is where the television program is supported by ads which can vary from 10 to 30 second spot. These commercials are usually shown during breaks or after each episode.
Ad-enhanced content is where there are interactivity elements built into the televised program that allows for viewers to respond to the advertisement or purchase goods on their own time from their electronic devices.
Connected TV ads are a great way to reach audiences on a device they’re already using. People can stream content on their TV’s, and it could be an interactive experience if the ad is targeted correctly. Connected TV ads with a massive reach are more expensive than other digital advertising methods, but they can also have a higher ROI.
Here are a few networks:
Connected TV campaigns should focus on the product or service being advertised because viewers may not have the patience to watch a long video for an extended period of time. It’s important to keep this in mind when planning out your connected TV campaign and make sure that you know what your target audience wants to see to ensure the best ROI possible.
The following are three reasons why digital marketing strategists should invest in Connected TV Ads.
Connected TV ads are an effective way to increase brand awareness because they provide a higher level of engagement with the audience. The audience has the ability to interact with the ads and is not passive like with traditional television watching. The ad can also be more engaging for people who are multitasking or distracted.
In addition, these ads can be targeted based on what the person is watching (e.g., if they are watching a cooking show, then you could display an advertisement about your recipe service). This customization makes it possible to target very specific audiences which leads to more conversions.
Lastly, Connected TV Ads can be used to drive conversions which will help marketers build their customer base multiplier in order grow their business
Connected TVs are getting more and more popular among households. They are a great way to watch TV, or to share content.
Nowadays, advertisers know that they need to get their message in front of the right audience or they will lose valuable opportunities.
The three mistakes to avoid when buying ads on connected TVs:
1) Make sure that you target your demographic by using the TV viewer’s age, gender, and location. If you don’t do this, your ads won’t be shown to the right people.
2) Make sure that you have the right campaign objectives in mind because this will tell you what type of video content you want to display.
3) Understand how connected TVs work and make sure that your ad is high quality and engaging – not low quality.
Advertisers should focus their attention on this platform as it’s growing in popularity and will continue to grow in the future.
The digital world is evolving and so are consumers’ media habits. The attention span for traditional TV viewing has decreased to 8.5 minutes from 12 minutes, in the last five years alone. And with millennials and Gen Zers spending more time on their phones than watching TV, advertisers are now looking for other avenues to reach these audiences.
Connected TVs provide a platform where a viewer can watch live TV as well as internet-streaming apps on one screen at the same time. The average connected TV user spends at least 3 hours a day watching video content using this technology. And while connected TVs are not yet popular in Canada, they have been adopted to a significant extent in the United States – about 1 out of every 10 households have one installed.
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