Skip to content

How Does Technology Help Your Startup Business

startup business

Start-ups are usually small businesses that are in their early stages and do not have the money to invest in expensive equipment. The use of technology has helped these businesses to grow at an exponential rate.


Technology can help to manage your startup business in areas such as finances, automate tasks, and provide a platform for growth. Startups are able to use technology to automate tasks that would take up too much time if done manually. Services like data entry and performance reporting are all completed on the backend by technology. This provides a way for your company to grow through accessing information that might not be viewed otherwise.


For example, it can provide access to data that may not be available in the country where the company is located or data from other countries where the company may want to expand into in the future.


The United States has many resources that help your startups grow. One strategy is for venture capitalists to invest in these businesses by providing funds for large-scale equipment and the development of new technologies. Another way is to apply for financial assistance from government entities such as the Small Business Administration which provides startup small business loans and grants.


Technological advancements have made it easier for business to spread their word across the world and target their customers at a higher level of accuracy. Additionally, technology has enabled businesses to determine the success of a campaign with more precision.


Types of Advertising and Examples of Technologies


There are many types of advertising technologies and tools that help advertisers to achieve their goals. They can be broken down into three types:

  1. In-house advertising technologies: These are tools that an advertiser owns and manages. They usually have a smaller scope than other types of advertising technologies and are usually developed internally.

  2. External advertising technologies: These are tools that an advertiser subscribes to or pays for on a per use basis.

  3. Third party advertising technology providers: These are companies that provide services to advertisers by offering a wide range of different marketing solutions.


Digital Platforms


Digital platforms are the most common advertising technology today. They allow advertisers to reach their target audience on a global scale without having to worry about geographical limitations. The largest digital platform is Facebook, which has over two billion monthly active users as of 2017.


Social Media


Social media networks also play a major role in advertising technologies. They allow advertisers to reach their target audience through content like posts and videos that can be shared on different social media sites such as Facebook, Twitter, Instagram, etc.


Mobile Devices


Mobile devices have become one of the most popular ways for people to access the internet today. It has also become a popular location for education and entertainment. A mobile device is any portable electronic device with an operating system that can run applications such as a smartphone, tablet, laptop computer or gaming console.


With these types of advertising technologies, businesses can create content and reach their target audience with the right message at the right time. An example of this is Geico using Twitter to share interesting and inspiring content about cars, insurance and travel advice. They also use Instagram to show off their traveling adventures around the world.


OTT and CTV Technology Examples


OTT and CTV are modern types of advertising technology to promote your startup using video content. They are often confused with each other, but they are actually very different.


OTT stands for over the top and is a way to deliver video content without any involvement from a cable or satellite provider. This type of delivery is not considered traditional TV because it doesn’t require a subscription or any kind of contract with a provider.


With this type of delivery, consumers can choose what they want to watch and when they want to watch it. It’s also possible to watch OTT content on mobile devices like smartphones and tablets, as well as on streaming devices like Roku or Apple TV.


CTV stands for connected TV and is an acronym used by Nielsen Media Research that refers to live or near-live broadcasts that originate from television. Now any size business can run a TV advertising campaign next to big time corporations using this type of advertising technology. The market used to be ruled by broadcast TV and cable — but not any long.


OTT and CTV technology helped change that for the startup community. Some advertisers consider these to be the best types of advertising options for video content.


Examples of how advertising technology helping you grow

  1. Technology helps expand your startup in locations and markets around the world.

  2. It’s easier to replicate successful campaigns from data and analytics reporting.

  3. Generate leads and find potential customers, analyze data and statistics to identify trends for the company’s growth, create automated reports for sales and customer service management, or even help with the day-to-day operations like accounting.

  4. One of the main key benefits is having the access to replicate successful campaigns based on analytics.


Advertising technologies and Strategies for Your Startup Business


Using new technologies will allow you maximize your startup business ideas with market efficiency and reach.


Use social media on a daily basis. Social media allows the company to build a following, garner attention, and communicate with those who want to follow them. Start-ups need to be targeting specific niche markets and specific demographic groups in order to maximize marketing efficiency.


Targeting niche audiences helps to increase the likelihood of success, because you can avoid competing against your target market as well as other potential competitors. Targeting specific age groups also helps to ensure that the product appeals to a certain demographic.


The key is to target an audience that has a limited number of choices, or a niche market. For example, if you are selling bicycle helmets and you want to target people who want the most protection possible, then one good niche market for your product would be children who wear bike helmets for safety purposes. This would be because children are more likely to have a limited number of choices in the market to buy a bike helmet.


Another example is if you are selling pet supplies and you want to target pet owners, then one good niche would be those who have dogs. , cats and other pets. You can also target people who are in the market for a new pet, or people that have recently lost their pet. This could be because they had to put down their pet due to illness, adoption by another family member or the death of their pet from old age.


Different Types of Technologies Used by Start-Ups


Software: Software is an essential component of any startup business and it is a key driver in its success. Software can be used in many different ways like managing data, automating processes, marketing software, customer relationship management software etc.


Hardware: Hardware can be used to provide solutions for a specific problem or niche market. Hardware can also help with certain tasks like industrial automation and robotics etc. Data Analytics: Data analytics is the process of examining and analyzing data to derive insights such as market trends or customer behaviors.


Data analytics can be used by your startup business to improve your business strategy. Your startup needs to embrace the latest technology at the earliest stage possible. It’s recommend that startups ponder if their products are necessary for their company or the market. They could use software, hardware or data analytics for a wide variety of purposes and all three of these technologies have applications across most industries.


Software applications include: databases, mobile apps and websites browsers that automatically detect certain behavior of their users or servers and change how they behave. The best-known example is probably Microsoft’s patented “Do Not Track” signals, which allow online services to opt out of collecting data about the users’ browsing habits.


Security analytics software applications include: monitoring and tracking software that uses artificial intelligence to monitor activities such as website visits and emails, so anomalies can be identified. Artificial intelligence is the capability of a machine to behave in a fashion that would normally be attributed to human intelligence.


Websites: Websites are a great way for start-ups to advertise their products and services. They are accessible to everyone with an internet connection and they allow you to reach your target audience easily. There are many free website builders available online that make it easy for anyone to create a professional looking site in minutes.


How much does it cost to use technology for a start-up business?


Technology is a vital part of any startup business, and it can be expensive. But there are ways to save money. For example, you can cut back on your hotel accommodations by staying in the area or renting a room from a local individual or family. If you work out of your home and have some space, try to avoid buying computers.


It costs more than $5,000 per year to use technology for a start-up business. Technology is a vital part of any start-up business, and it can be expensive. But there are ways to save money. For example, you can cut back on your hotel accommodations by staying in the area or renting a room from a local individual or family.


Start-up businesses differ from established companies in a number of ways. For example, start-ups may spend less on expensive tech at the beginning. They might also offer investors different types of shares in their company. Start-up businesses differ from established companies in a number of ways. 


Consider offering investors different types of shares in their company. The type of financial commitment that an investor would make in return for both cash and equity would differ between start-up and established companies.


Start-up Technology Cost You Need to Consider


It’s important for start-ups to account for the cost of technology if they don’t want to overspend. The costs of starting a business vary depending on the type of business and the location. Your startup business needs to consider all these factors when deciding how much they should spend on their start-up technology.


  • Some start-ups might require more funding than others because they have more complex needs – for example, if they are developing complex software or hardware.
  • Cloud computing: $5-$25 per month depending on usage
  • Web hosting: $10-$50 per month depending on usage
  • Internet connection: $20-$200 per month depending on usage
  • Software licensing: $30-$200 per year depending on type of software
  • Hardware: $500-$2000 depending on size and quality
  • Cloud computing: $100-$500 per month depending on usage
  • Web hosting: $10-$50 per month depending on usage
  • Internet connection: $20-$200 per month depending on usage
  • Software licensing: $30-$200 per year depending on type of software
  • Hardware: $1,000-$2,000+ depending on size and quality

How can a start-up company save money?


Start-ups are not always well funded and they need to find ways to save money. Here are some tips on how your startup business can save money:


  • Get creative with your office space.
  • Hire freelancers for specific tasks.
  • Be resourceful with your supplies.
  • Use free resources like Google Drive, YouTube, and Facebook groups to collaborate with other entrepreneurs.

Use tools like Google Docs, Slack, Trello and more


  1. Google Docs: $0 – $10/month

  2. Slack: Free – $10/month

  3. Trello: Free The cost of technology is dependent on the type of technology and its use in the specific industry.


The prices listed above are just some general prices for different types of technologies available. Technology has come a long way. From the first computers, to the laptops and tablets of today. There are many different types of technology with different prices ranges, but they’re all worth saving up for!


Ads by Popcorn Trailer


We’re best known for our Connected TV advertising as mentioned in our types of advertising list on this page. If you’re not familiar with CTV, it allows your business to build awareness on the largest TV networks during popular TV shows and movies. Devices include Roku, Fire TV, and other Smart TV options.

CTV technology helps your business run ad campaigns on the largest TV networks including TNT, TBS, Discovery, Lifetime, and over 950 more channels. 


💡 Check this out: Explore advertising with Connected TV on Ads by Popcorn Trailer. Our done-for-you platform will help you grow your business on the largest TV networks. Create a Connected TV Advertising Quote.

Ads by Popcorn Trailer