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Small Business Tips: How to Use Social Media to Support TV Advertising

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In this article, we’ll explore how to grow your small business using social media plus TV advertising.

Get insight on how search and social media can work together to create a perfect storm for capturing potential customers activated by TV ads.

Let’s first discuss the impact of Connected TV also known as CTV then we’ll get into a few small business tips.

CTV advertising is an innovative way for marketers to reach targeted consumers in their living rooms.

With TVs being a central part of the home, marketers can now harness the power of this connected screen to promote their products and services in a way that was only previously possible on desktop computers.

Additionally, the cost-effectiveness and real-time analytics are just a few of the reasons for this shift.

With the technology being accessible, many advertisers are starting to see the benefits of this new form of advertising.

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The Effects of TV Ads on Social


A study in 2020 found that a significant percentage of consumers who buy products online were influenced by TV ads. 

This means, viewers are spending three times more time with the content when they are exposed on both TV & digital, and their brand recall increases.

This strategy also contributed to a 15% increase in purchase intent according to the research report by Comcast Cable’s sales division, Effectv, and MediaScience.

(Media Post) Moreover, as online and traditional marketing converge, the need for a cohesive strategy becomes key. 

By leveraging the power of search and social media, marketers can find and engage with customers who have been activated by TV ads.


Small Business Tips


How to use Connected TV Data to target customers on Social


Now CTV generates a whole new category of data about TV viewers. The type of data that is usually released about media consumption, such as demographics and ad reach, is now supplemented with insights into the individual viewer’s experience.

With this in mind, brands are using CTV Data to target their customers using marketing strategies on social media.

All you have to do is create a custom hashtag based on your product and pitch it during your TV ad.

Then use it in promotional tweets. This way, users who are tuned in to their TV during your ads can see the hashtag and tweet (or in these days TikTok) back with questions or comments about your products.

Many small businesses are using this marketing strategy, like Snickers, who ran a campaign #SnickersFixedtheWorld

The rise of CTV advertising has led to a change in the way that companies advertise to potential customers.

This has given companies a new platform to try out different types of advertising to understand how to use social media to support TV advertising.

Top 3 Search and Social Media Strategies for TV Advertising


Let’s outline search and social media strategies for your small business TV ad campaign.

Most of us are aware of the massive power that social media and search engines wield.

These two platforms have a significant influence over which products and services we buy, where we travel and how we spend our time.

Here are the best small business tips to tap into this power with your TV ads.

These are basic tips for starting a small business marketing strategy.

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1. Use Google Alerts


When you set up Google Alerts, you can monitor your brand mentions and identify new potential customers.

Google Alerts are a great way to stay current with the latest information on your brand.

For instance, you can set up a Google Alert for keywords related to your company or products so that when any mention pops up on Google or any other search engine, you’ll be notified.

You’ll also get an email notification to keep track of important information.


2. Engage with Viewers on Social Networks


Social media is the best way to get new followers and promote content. With many people on social media, it is easy to find a target audience.

Organic promotion involves sharing your post with friends, family, and company connections as well as making it visible for all of your followers.

As social media continues to grow, it is becoming more important for brands to engage with their viewers.

Brands should be aware of the type of content that engages effectively. 

Staying true to your brand identity should be at the core of everything you do online.

It’s also important for brands to share what they are doing well in order to create customer loyalty.


3. Create Online Ads


Promoting posts on social media can be done in two ways: organic or paid promotion.

Paid promotion means buying advertising space in order to make an ad appear in news feed and stories.

In recent years, there has been a dramatic shift in how advertisers reach out to potential customers.

Instead of advertising offline, companies have been investing more time and money in creating online ads designed to capture people as they browse the web.

Companies can offer more targeted marketing campaigns and can measure their return on investment on an individual basis.

They have also been able to use this data for retargeting purposes and can find out what kind of content will attract a specific type of viewer.

The Power of YouTube | Small Business Tips


YouTube has become a powerful machine for small businesses to market their products and build a following.

It has never been easier for people to quickly create videos they can share with an audience of followers who love interacting with them.

People are now able to easily create videos at any time and from anywhere in the world.

This makes it much more likely that they will be able to start building a community around their channel.

Did you know you can now run TV ads using your YouTube content as a marketing strategy?

Keep in mind, you have to own the content legally and it can’t break advertising rules.

For example, if you have a 30 second promo video featured on your YouTube channel, it can be used to spread awareness on the the largest TV networks.

All you need in most cases is a link to your 30 second video.

Now before starting a campaign, be sure people can find you.

One way for people to discover you on YouTube is by using keywords.

It’s possible to build your following by using keyword SEO — which also signals Google search ranking.

Some examples of this are, “Small Business Tips” “Small Business Tips on a Budget”, “Marketing tips,” and “How to Start a Business.”


Small Business Tips


How does YouTube support TV Advertising? 


Viewers tend to search for your videos on YouTube and Google when your CTV commercial airs.

This is why it’s important to keep your channel updated with fresh content and use best practices when producing your videos.

Lastly, get the most out of your video with ranking techniques.


Small Business Tips for YouTube Ranking


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Small Bussiness Tips of the Day


  1. Set Clear Goals: Define your short-term and long-term goals for your business. Having clear objectives helps you stay focused and measure your progress.

  2. Know Your Customers: Understand your target audience and their needs. Conduct market research to identify their preferences, pain points, and buying behavior. Tailor your products or services accordingly.

  3. Provide Excellent Customer Service: Delivering exceptional customer service can set you apart from your competitors. Train your staff to be responsive, helpful, and empathetic in addressing customer concerns.

  4. Build a Strong Online Presence: In today’s digital age, having a robust online presence is crucial. Create a professional website, engage in social media marketing, and leverage online advertising to reach a wider audience.

  5. Embrace Innovation: Stay updated with the latest industry trends and technologies. Embrace innovation to improve your products, services, and processes. Be open to adopting new strategies that can give you a competitive edge.

  6. Cultivate Relationships: Networking and building relationships with clients, partners, and industry professionals is vital. Attend conferences, join industry associations, and engage in networking events to expand your connections.

  7. Manage Finances Wisely: Keep track of your business finances diligently. Create a budget, monitor cash flow, and review expenses regularly. Seek professional advice when needed to ensure sound financial management.

  8. Continuously Learn and Improve: Stay curious and invest in your own knowledge and skill development. Read business books, attend workshops or seminars, and seek mentorship to enhance your expertise and stay ahead of the game.

  9. Foster a Positive Work Culture: Create a supportive and inclusive work environment. Encourage teamwork, recognize employee achievements, and provide opportunities for growth and development.

  10. Adapt to Change: The business landscape is constantly evolving. Be flexible and adaptable in your strategies. Embrace change and be willing to adjust your approach to meet evolving market demands.

Remember, each business is unique, so adapt these tips to suit your specific circumstances.

Small Business Social Media Tips


  1. Choose the Right Platforms: Identify the social media platforms where your target audience is most active. Focus your efforts on those platforms to maximize your reach and engagement.

  2. Develop a Content Strategy: Plan and create content that aligns with your brand’s voice and values. Provide valuable and relevant information to your audience, including tips, insights, and updates about your products or services.

  3. Consistency is Key: Regularly post content to keep your audience engaged. Create a content calendar and maintain a consistent posting schedule. This helps you stay visible and builds trust with your followers.

  4. Use Visuals Effectively: Incorporate visually appealing images, videos, and graphics in your social media posts. Visual content tends to grab attention and increase engagement. Ensure your visuals are high-quality and consistent with your brand identity.

  5. Engage with Your Audience: Actively respond to comments, messages, and mentions from your followers. Engage in conversations, ask questions, and encourage user-generated content. Building relationships and fostering a sense of community helps to create loyal customers.

  6. Leverage Hashtags: Research and use relevant hashtags in your posts to expand your reach and visibility. Hashtags help categorize your content and make it discoverable by users interested in specific topics.

  7. Collaborate with Influencers: Partner with influencers or micro-influencers in your industry to amplify your brand’s message. Influencers can help you reach a larger audience and build credibility.

  8. Monitor and Analyze Performance: Use social media analytics tools to track the performance of your posts. Identify which types of content resonate the most with your audience and adjust your strategy accordingly.

  9. Run Targeted Ads: Utilize social media advertising to reach a highly targeted audience. Platforms like Facebook and Instagram offer robust targeting options to ensure your ads are seen by the right people.

  10. Stay Updated with Trends: Keep an eye on the latest social media trends and features. Experiment with new formats like stories, live videos, or interactive polls to keep your content fresh and engaging.


Remember, social media success takes time and consistency. Stay patient, monitor your progress, and adjust as needed to improve your social media presence and drive business results.

YouTube Ranking


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Interested in a TV advertising quote?

  • Target Your Audience – Reach millions of households
  • Major Networks – ESPN, NBC, FOX, CBS, Pluto TV, Tubi TV
  • Analytics – Dashboard access with campaign data and reporting.

Target your audience and take control of your budget. Ads by Popcorn Trailer offers Done-For-You OTT/CTV advertising on the largest networks.

As low as $950 / mo.

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