In this article, we’ll explore how to grow your small business using social media plus TV advertising. Get insight on how search and social media can work together to create a perfect storm for capturing potential customers activated by TV ads.
Let’s first discuss the impact of Connected TV also known as CTV.
CTV advertising is an innovative way for marketers to reach targeted consumers in their living rooms. With TVs being a central part of the home, marketers can now harness the power of this connected screen to promote their products and services in a way that was only previously possible on desktop computers.
Additionally, the cost-effectiveness and real-time analytics are just a few of the reasons for this shift. With the technology being accessible, many advertisers are starting to see the benefits of this new form of advertising.
A study in 2020 found that a significant percentage of consumers who buy products online were influenced by TV ads.
This means, viewers are spending three times more time with the content when they are exposed on both TV & digital and their brand recall increases.
This strategy also contributed to a 15% increase in purchase intent according to the research report by Comcast Cable’s sales division, Effectv, and MediaScience. (Media Post) Moreover, as online and traditional marketing converge, the need for a cohesive strategy becomes key.
By leveraging the power of search and social media, marketers can find and engage with customers who have been activated by TV ads.
Now CTV generates a whole new category of data about TV viewers. The type of data that is usually released about media consumption, such as demographics and ad reach, is now supplemented with insights into the individual viewer’s experience.
With this in mind, brands are using CTV Data to target their customers on social media. All you have to do is create a custom hashtag based on your product and pitch it during your TV ad. Then use it in promotional tweets. This way, users who are tuned in to their TV during your ads can see the hashtag and tweet (or in these days TikTok) back with questions or comments about your products.
Many brands are using this method, like Snickers, who ran a campaign #SnickersFixedtheWorld.
The rise of CTV advertising has led to a change in the way that companies advertise to potential customers. This has given companies a new platform to try out different types of advertising to understand how to use social media to support TV advertising.
Let’s outline search and social media strategies for your small business TV ad campaign.
Most of us are aware of the massive power that social media and search engines wield. These two platforms have a significant influence over which products and services we buy, where we travel and how we spend our time. Here are the best ways to tap into this power with your TV ads.
When you set up Google Alerts, you can monitor your brand mentions, and identify new potential customers.
Google Alerts are a great way to stay current with the latest information on your brand. For instance, you can set up a Google Alert for keywords related to your company or products so that when any mention pops up on Google or any other search engine, you’ll be notified. You’ll also get an email notification to keep track of important information.
Social media is the best way to get new followers and promote content. With many people on social media, it is easy to find a target audience. Organic promotion involves sharing your post with friends, family, and company connections as well as making it visible for all of your followers.
As social media continues to grow, it is becoming more important for brands to engage with their viewers. Brands should be aware of the type of content that engages effectively. Staying true to your brand identity should be at the core of everything you do online. It’s also important for brands to share what they are doing well in order to create customer loyalty.
Promoting posts on social media can be done in two ways: organic or paid promotion. Paid promotion means buying advertising space in order to make an ad appear in news feed and stories.
In recent years, there has been a dramatic shift in how advertisers reach out to potential customers. Instead of advertising offline, companies have been investing more time and money in creating online ads that are designed to capture people as they browse the web.
Companies are able to offer more targeted marketing campaigns and can measure their return on investment on an individual basis. They have also been able to use this data for retargeting purposes and can find out what kind of content will attract a certain type of viewer.
YouTube has become a powerful machine for small businesses to market their products and build a following. It has never been easier for people to quickly create videos that they can share with an audience of followers who love to interact with them. People are now able to easily create videos at any time and from anywhere in the world. This makes it much more likely that they will be able to start building a community around their channel.
Did you know you can now run TV ads using your YouTube content. Keep in mind, you have to own the content legally and it can’t break advertising rules.
For example, if you have a 30 second promo video featured on your YouTube channel, it can be used to spread awareness on the the largest TV networks. All you need in most cases is a link to your 30 second video.
Now before starting a campaign, be sure people can find you.
One way for people to discover you on YouTube is by using keywords. It’s possible to build your following by using keyword SEO — which also signals Google search ranking. Some examples of this are, “Business tips,” “Small Business Tips”, “Marketing tips,” and “How to start a business.”
When your CTV commercial airs, viewers tend to search for your videos on YouTube and Google. This is why it’s important to keep your channel updated with fresh content and use best practices when producing your videos. Lastly, get the most out of your video with ranking techniques.
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